about Us
Want to learn more about Fishers Digest?
It’s nice to meet you
You cared enough to check out what Fishers Digest is about. That’s great, so welcome.
I don’t know why exactly you’re here. But I’ll tell you a little bit about myself and how Fishers Digest started.
You can also read my author page if you want to learn even more!
How did Fishers Digest start?
I left my startup tech job in May 2023.
For years, I wanted to start my own business and manage my own schedule and life. But I was never brave enough to take the jump.
So I started experimenting. Specifically with AI. What could I improve with it? After some research and thought local news felt like a good fit.
With $5 in ads and a goal, Fishers Digest was born. I was aggregating local news with RSS feeds and sending out links with AI to email inboxes.
It was a success from day 1, with great open rates and click rates. But it wasn’t very personal and felt like a race to the bottom. I wasn’t doing anything special; anyone could do it.
In July of 2023, I pivoted. I started writing the newsletter myself. I still used AI to help find some of the content. But it changed.
At first the newsletters were short. Averaging around 400 words per issue. I was also sharing news around things that were hurting the city, like the library and crime. I got a lot of flak for this.
Today each newsletter averages at least 1000 words and is focused on the stuff that you really care about:
- What’s city council up to?
- Where’s the events I should know about?
- Where’s the live music?
- What’s the best place to get a coffee, or walk with my kids?
Fishers Digest answers all those and much more in 2 brief emails per week. You won’t find a more curated source of info on everything in Fishers.
So yeah! That’s the story. I hope you love Fishers Digest and feel more connected with the city.
